- BluBØX through Reseller Channel (Integrators)
- Traditional integrator and alarm dealer channel
- SMB to Enterprise solution
- 250 - 300 integrators nationally
- Market direct to end users to create demand in the channel
- Market A&E specs to consultants and get specified or approved equal
- BluBØX to Very Large Enterprise
- Market direct to large, sophisticated end users
- Establish position as an enterprise class solution
- Special projects
- BluBØX Licensing to Manufacturers
- License and private label BluBØX products and services to manufacturers that are interested in providing a unified Cloud solution as part of their offering
- Focused on legacy client-server Video, Access Control and Alarm companies and Mercury partners
- BluBØX through BluBUY E-Commerce & Distribution
- Low cost no panel/light panel BluSKY to wireless locks, no NVR video and SMS/Email alarm notification solutions
- Small systems
- Residential and small business
DIY market
- Special distribution and partnership situations
- Internet sales via BluBUY e-commerce website
Commentary