Recurring Revenue Mystery and Misperception

Typical Statements Made About RR

• Generating RR is difficult
• Do something different
• Provide managed services
• Hire lots of people
• Be a big company
• Have lots of capital
• Sell in certain verticals
• Sell monitoring services
• Hire a special sales force
• Host a platform
• Customers don’t like RR

All False - All Untrue

Notes