One Common Database. Effortless.

A single, unified database means clean data. Always.
- Less data entry
- Less administration, fewer mistakes
- Clean data in, good data out
- Same clock for all events

Silos mean extra work and dirty data everywhere.
- Redundant data entry into multiple silos
- More administration, more mistakes
- Silo databases become misaligned over time
- Different clocks make event reporting impossible
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